Our client recognised the need to grow an existing account due to business restructuring and fighting off increased competition. Using our account acceleration services we enabled them to rapidly expand into five other business areas, increasing visibility and generating more contacts, meetings and a pipeline of new opportunities.
John Bancroft, Managing Director of Incognate, highlights difficult choices and challenges that sales and marketing leaders need to make to increase revenue today. But also why they should consider account acceleration as a viable growth strategy.
“We are now better known throughout the bank, have developed new relationships, and built our opportunity pipeline as a result.”
“The drive and focus from the group was tangible, and the specific quantifiable metrics were proof that this was a results-driven team.”
“We needed to engage at CxO level, engage in discussions around the potential business risk and move away from technical IT discussions.”