Our client recognised the need to grow an existing account due to business restructuring and fighting off increased competition. Using our account acceleration services we enabled them to rapidly expand into five other business areas, increasing visibility and generating more contacts, meetings and a pipeline of new opportunities.
“Only 28% of sales leaders agree that account management channels meet cross selling and account growth targets,”
John Bancroft, Managing Director of Incognate, highlights difficult choices and challenges that sales and marketing leaders need to make to increase revenue today. But also why they should consider account acceleration as a viable growth strategy.
