I am fascinated by technology. After all I was engaged with it early on and could wield a mouse from the age of 3 quite successfully. I am now experiencing things in my lifetime that I first saw on Sci-Fi shows and in comics. I...
Engagement with salespeople has steadily dropped with most sales connections being made now far later in the buying process. So, getting yourself noticed through content marketing has never been more critical. A recent article from Forbes revealed that...
There are in fact lots of things that need to be considered when you set out to make calls to generate new business, particularly if you are running a campaign. Do you know who you are targeting and what the proposition is? Have you got...
We are now at the end of the Kipling’s Men Series. The blogs so far have considered ‘who’ you want to target, ‘when’ is the best time to reach them and asked ‘why’ they should listen to you? In our crazy busy world, we have...
When new business is won your account management team are on the case ready to grow the account. Initially you might have great expectations of upselling and cross selling, but all too often these hopes fade as delivery and service demands consume your account team’s...
Agility in sales and marketing is essential, but the ability to pivot and change direction is even more important amid the COVID-19 crisis. Following the global hiatus and in a world that has simply ground to a halt, the pressure is at an all-time high...
‘Millennials’ are probably the most analysed and talked about generation ever! A quick search of the internet uncovers an abundance of surveys, statistics, articles, blogs and opinion pieces. Yet, one thing that stood out for me as a marketer is the sheer number of millennials...
Lead Generation and Lead Nurturing are crucial components in any marketing strategy. In fact, without a strong capability in both areas your business cannot survive in today’s fierce markets. Looking to generate more leads get in touch now to find out how we can help. The most...