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Swiss Post Solutions

SPS is a global full-service provider of physical and digital document management solutions. The company provides a comprehensive suite of document processing and business process services that support the digital transformation of business operations.

 

Challenge

The company has a large footprint in mailroom operations in major enterprises around the world, but with ambitious plans to grow and fast they recognised the need to find support in the generation of sales leads. Incognate was engaged initially to run two pilots one in the Higher Education sector and a second in Financial Services.

 

Solution

As education was a relatively new sector for the company as we started to reach out into the market we helped to refine and define a proposition that would gain traction. This resulted in a number of sales qualified leads and several million pounds of opportunities in the pipeline.

 

We also helped the company to establish propositions and messaging that would resonate with senior digital leaders in the insurance sector and set about target key accounts. We have since generated a steady flow of qualified opportunities, with difficult to reach decision-makers, across the financial services sector with leading banks, insurers and investment companies.

 

Following successful pilots, Incognate continues to work on various campaigns with SPS to deliver a continual flow of new meetings and opportunities.

 

Incognate services provided:

  • Messaging development
  • Sales lead generation
  • Create email series