B2B Lead Generation for Technology Companies

Skyrocket your sales with an integrated B2B marketing approach

You have two significant problems to overcome to fill your pipeline with appropriate decision-makers and increase your sales.

Firstly, identifying, qualifying, and contacting key decision makers takes substantial resources and time. Secondly, your prospects are time-poor, so their inclination is to ignore everything that doesn’t directly impact their role, making it difficult to get your message across.

By combining outbound email, telephone, and LinkedIn development along with content creation, we can cut through the noise and deliver what you need.

B2B Sales Acceleration Campaigns

Who is building your B2B prospect pipeline? Your sales team are busy driving new business and closing deals and have little time for anything else. If they’re not building lasting relationships for the future, are you losing out to your competition?

Working alongside your teams, our proven 3 step approach to Sales Acceleration means we can connect with and identify fresh contacts and prime opportunities in new accounts.

Our B2B sales lead generation campaigns take a different, focused approach that puts you in front of more C-Level and senior decision-makers to increase your business sales.

What’s involved in our Campaigns

The ideal solution to generate more B2B sales leads and accelerate your business growth. Here’s how it works.

Target Readiness

Agree the best sector focus with you
Identify key roles to target
Establish your value proposition/s
Document your proof points to show credibility and demonstrate capability
Create attention-grabbing messaging templates
Set up data, comms, and reporting

Campaign Launch

We first qualify the accounts to optimise our effort and your budget
Our highly experienced client success team target key contacts
New contacts are researched and added using a variety of tools
Specific emails sent to key targets
Calling spread across the timeline
Average two day’s effort per week
New contacts researched and added
Qualified Opportunity Handover forms completed to brief your sales team
Management and delivery of targeted new business development activity
Weekly update calls and regular reports

Reporting and ROI

A written report outlining key activities, conversations and leads generated
Value of return in terms of pipeline potential
Data output in CSV for transfer into a CRM of your choice
Market intelligence shared
Competitor feedback

Your journey starts today…

Contact us today to discuss a B2B Lead Generation Campaign to optimise your sales team’s time and drive consistent new business growth.

Incognate’s 3 step approach delivers results for SQS

1 set of messaging • 28 target accounts • 4 months • 12 qualified leads • 6 proposals • 3 business wins totalling £240K

What our clients say

I can trust Incognate to deliver on a project within the timescales that we require, and I never have to worry - I have no sleepless nights.
Berni Maguire: Head of Marketing Axians UK
Incognate are an extension of our marketing team. Relationships have been built with all members of the team that are running the campaigns on a day-to-day basis. That is how pivotal Incognate are to the team.
Berni Maguire: Head of Marketing Axians UK
As most marketing people who work with me know, and I’m sure it’s the same for many MDs, if there’s one thing we care about, it’s leads. The proof in the pudding for me is: here is a conversation, with the right person, set up by Incognate.
Russell Crampin: Managing Director of Axians UK & Ireland
“We are now better known throughout the bank, have developed new relationships, and built our opportunity pipeline as a result.”
Kate Cordell Senior, Client Director, Expleo
“The drive and focus from the group was tangible, and the specific quantifiable metrics were proof that this was a results-driven team.”
Chris McQuade, UK Sales Director, Keylane.
“We needed to engage at CxO level, engage in discussions around the potential business risk and move away from technical IT discussions.”
Kevin Cunningham, VP of Sales and Marketing, SQS.

Is your message being heard?

Today, you need a clear, concise, message with a strong value proposition to get the sales results you need.