When you want to connect with and engage senior decision-makers, your messaging needs to focus on their pain points and what keeps them up at night rather than the features of your products.
By using our messaging frameworks, you can highlight the benefits of your solution and ensure it gets to the most appropriate audience.
Our messaging workshops get senior managers around the table to produce messaging that not only demonstrates the benefits of your product to your target audience but shows them how it will solve their most pressing problems.
“We are now better known throughout the bank, have developed new relationships, and built our opportunity pipeline as a result.”
“The drive and focus from the group was tangible, and the specific quantifiable metrics were proof that this was a results-driven team.”
“We needed to engage at CxO level, engage in discussions around the potential business risk and move away from technical IT discussions.”
What is a messaging workshop?
A workshop means getting the right people around the table – senior managers, marketing, sales, business development, product managers and consultants to build coherent sales and marketing messages.
– Who’s buying
– What are their problems?
– What keeps them awake at night
– How do they measure the impact of their problems?
You’ll know exactly what you should be saying in every sales and marketing message you use.