Why an omni-channel strategy in B2B marketing delivers results
In today’s competitive B2B landscape, reaching you...
14 November, 2024
Is your business growing as fast as you want it to? Is your sales team spending enough time in front of key decision makers that can actually buy from you? If the answer is no, then you need to rethink your approach.
'As most marketing people who work with me know, and I’m sure it’s the same for many MDs, if there’s one thing we care about, it’s leads. The proof in the pudding for me is: here is a conversation, with the right person, set up by Incognate.'
An explosion of new channels to reach business decision makers has led to an increase in market noise, and your message may not be heard.
The business to business (B2B) buying cycle has changed, it’s no longer linear, and buyers research online and may well qualify your company out without speaking to your team. Recent statistics from Gartner suggest that sales people are spending up to 64% of their time on non-sales related activity and only 5-6% in front of buyers.
Would you like to work smarter, rather than harder to achieve your business needs, goals and aspirations?
Our REACH approach combines message creation, smart technology, compelling content and an expert team to get you in front of the right people, at the right time, with the right message.
In today’s competitive B2B landscape, reaching you...
14 November, 2024
All too often, outbound B2B demand generation camp...
30 October, 2024
