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REACH Event

Managing in-person or virtual B2B events can often feel unpredictable. Will your invitees attend, or will last-minute cancellations pile up?

If you’ve faced low turnout or the uncertainty that every event organiser dreads, we’re here to help. Our event optimisation service ensures senior decision-makers from your target list attend by providing pre-event calls and promotional emails. Post-event, we follow up with those who couldn’t make it, offering video calls, meetings, or integrating them into your nurturing programme. Whether it’s a product launch, breakfast meeting, or exhibition, we ensure you maximise engagement and results.

Challenge

As a sales or marketing leader, you know that attracting the right delegates to your webinar, event, or conference stand is challenging. The issues often lie in reaching the right audience, crafting compelling messaging, and cutting through the noise. Without a focused strategy, you risk low engagement and missed opportunities.

IB2B integrated online marketing services

Our event optimisation service includes pre event calls and promotional emails to ensure key people on your target list attend. We will carry out pre calls and those that can’t attend we may be able to close for a meeting or put in a nurturing programme. We will also follow up attendees to ensure you are generating optimal sales results.

Establish a clear, engaging value proposition that answers the question, ‘Why should people attend your event?’

As part of the process, you will complete a Blueprint that captures the necessary inputs, defines the key measurables, and sets out agreed goals for the campaign. To deliver on these objectives, an event outreach team will be assigned, consisting of Sales Development Representatives (SDRs) and demand generation copywriters.

 

The target audience will then be segmented to allow for more personalised messaging, ensuring that outreach is both relevant and engaging. Key target personas will be outlined based on demographics, interests, and pain points, providing a clear framework for tailored communication throughout the campaign.

Create LinkedIn copy and an email sequence to promote the event

Build urgency using countdowns, limited-time offers, or exclusive access to drive faster registration

Omni-channel outreach across LinkedIn, email and telephone to generate bookings and optimise results

Identify pre or post meetings for those not able to attend with detailed opportunity notes

Use data and analytics to track outreach effectiveness to tweak and improve based on what works best

Weekly report to update on latest bookings

Key Features of REACH Events

Highly targeted effort, personalised and relevant content, increasing the likelihood of attracting key decision-makers to your event
Includes pre-event calls, promotional emails, and LinkedIn outreach to maximise attendance, ensuring that your most valuable prospects receive timely and compelling reasons to attend
Creates a multi-touch outreach strategy that builds urgency and drives faster event registrations, giving you broader coverage and engagement
The service provides follow-up calls and meetings outside of the event, integrating them into a nurturing programme
By tracking outreach performance using analytics, the service continually tweaks and improves strategies
Provides a weekly report to ensure the effectiveness of the campaign and offering real-time insights for optimisation.

Arrange a call to explore how this could support your goals