Driving Maintaining consistent messaging across all channels. With a variety of platforms, including email, social media, paid ads, and direct messaging, ensuring a cohesive brand voice while tailoring content to the specific needs and preferences of each platform’s audience can be difficult.
Designed to have a laser focus on up to 50 – 300 key target companies and enable us to provide data and messaging for up to 3 target personas. This campaign will be more heavily led by client success managers and although there will be elements of LinkedIn and e-mail automation it is likely to have a strong focus on conversations with key target personas across the buying unit.
o We would use an existing LinkedIn account from your sales or consultancy team as we have found these are much more effective in generating connections and interest
o Critical feedback based on well-established metrics as to the traction of the campaign
Focused campaigns are designed to promote specific solutions, products, or services within a clearly defined sector or sub-sector of the market. Our basic package aims to generate 2 to 4 qualified leads per month and includes the following:
Use the REACH omni-channel approach to ensure consistent messaging across LinkedIn, automated email and outbound calling
Access contact data for up to 50 companies, with up to three personas identified within each
Complete a REACH blueprint to define market focus, capture persona pains, pitches, qualification criteria, objections and responses, and highlight case studies and supporting material
Build LinkedIn and email messaging sequences, supported by automated email management, programming and A/B testing to refine performance
A fully managed inside sales team led by a dedicated client success executive and supported by marketing and email administration teams
Key accounts are researched and target data is established, with all data managed in line with GDPR legislation to ensure compliance. The team organises and manages both initial and ongoing prospect meetings, while providing Qualified Opportunity Handover Forms that capture deeper insight into each opportunity.
To maximise engagement, your sales team’s LinkedIn account is managed to identify, connect with and nurture potential leads. Feedback is also gathered from prospects where required, ensuring valuable insights are captured and fed back into the campaign.
Campaign performance is continuously monitored using analytics tools, tracking open rates, click-through rates, response rates and conversion rates. Leads are nurtured through scheduled follow-ups and consistent communication, helping to optimise return from each campaign.
You will also receive weekly reports and take part in regular review calls to keep strategies aligned and transparent. In addition, feedback is gathered from your sales and marketing teams to identify areas for ongoing improvement, ensuring the campaign continues to evolve and strengthen over time.