reach is Incognate’s blueprint for B2B business growth. It combines message creation, smart technology, compelling content and an expert team to get you in front of the right people, at the right time, with the right message.
B2B buying has changed. Buyers research online, the buying cycle is no longer linear, and an explosion of new channels means your message can easily get lost in the noise. reach is designed for this reality. Rather than relying on a single channel or a one-off campaign, it brings together AI-enriched data, personalised omni-channel outreach and a dedicated client success team who turn interest into qualified opportunities for your sales team.
Every reach service follows the same four-stage model, tailored to your goals, your market and your buyers.
We agree your target accounts, buyer personas, goals and measures of success, and capture them in your reach blueprint.
AI is used to augment and enrich your contact data, and we craft messaging that speaks directly to each persona’s priorities.
Consistent, personalised messaging across LinkedIn, email and calls builds your network and identifies interest and intent.
Our client success team turns engaged contacts into qualified opportunities, handed over with full context, and keeps you updated with regular reporting.
Get your message in front of the senior decision-makers who matter, rather than getting lost in market noise
Free your sales team to focus on qualified conversations instead of chasing leads that never convert
Build a steady, measurable pipeline of MQLs and SQLs, with clear reporting on activity and results
Scale your outreach without the cost and complexity of recruiting and managing an in-house team
On average, 60% of the leads we generate enter our clients’ pipelines.
Each reach service applies the reach model to a specific growth goal. Choose the one that fits where you are today, or talk to us and we’ll help you decide.
Best for: targeting a specific sector, sub-sector or proposition
Accelerate growth in a specific sector, or for a particular product, service or solution. reach Focused puts a laser focus on a defined list of key target companies, with personalised LinkedIn and email outreach that generates qualified leads.
Best for: growing existing enterprise accounts
Help your account teams grow your key accounts. We map each account, identify fresh contacts and tailor your messaging so you can engage senior decision-makers and drive ongoing demand.
Best for: testing demand generation for the first time
Test the partnership and see the impact of reach on your sales pipeline. The pilot generates MQLs and SQLs, refines your messaging and sets performance benchmarks, with weekly insights along the way.
Best for: a managed inside sales function without the overhead
A fully managed, outbound omni-channel inside sales service. It starts with a three-month benchmarking phase to set KPIs, then moves into an annual programme of monitoring and optimisation.
Best for: getting the right people to your event
Make sure the right senior decision-makers attend your event. Targeted pre-event calls and promotional emails drive attendance, with follow-up for those who can’t make it on the day.
Book a discovery call and we’ll talk through your goals, your target market and the reach service that fits best.