Ideas to increase your website traffic

The internet is growing exponentially, with thousands of websites, blogs and HTML pages created every single day. This means that it’s getting more difficult to drive traffic to your website, but there are lots of things that you can do to change this.

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Search engine optimisation (SEO) is considered a black art, but by following just a few simple rules you, too, can succeed.

Google is now considered to be the search engine that drives around 95% of search traffic to websites. The focus now has also changed and is on content, content, content! That said, ensuring you have key words in the title, in the metatags and the page description also helps.

The key thing is content, so above all else it is important to ensure your content is written – or at least edited and amended – by an SEO Copywriter to achieve the best results.

It doesn’t end there, though, and in order to keep your website up to date, you need to ensure you review it regularly – once a quarter. You should also aim to get fresh content on your website at least once a month to refresh the interest not only of the Googlebots, but also of your common-or-garden visitor.

Other ways to increase website traffic is to let people know about your website on your:

• business cards
• letterheads
• email signatures
• electronic newsletters
• brochures
• case studies
• press releases
• feature articles
• product sheets
• invoices

At Incognate, we believe in carrying out integrated media, marketing and sales campaigns, and reduce the costs of doing so through effective content reuse. Contact us now.