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One of the mistakes that are often made when it comes to B2B marketing is making it too formal and assuming that the target audience is always roughly the same. While B2C marketing is often highly personalised, the same can't always be said for B2B...

Taking into account what we have discussed in the previous videos we are going to begin by showing you a few different set ups for filming the best video. Firstly, we will begin with smartphone set ups. We have placed ours on a phone tripod however...

In this issue,Incognate's MD, John Bancroft,  looks at how companies can make better use of their content. Over the past five years, in particular, we have seen an explosion in the ways and means in which we can communicate and share information. Our approach is one...

It is important to have a location that has minimal background noise and doesn’t cause an  echo.  The best method to test how your audio will sound in a room is simply to record a 30 second audio of the noise in the room you...

Engagement with salespeople has steadily dropped with most sales connections being made now far later in the buying process. So, getting yourself noticed through content marketing has never been more critical. A recent article from Forbes revealed that...

Lighting is extremely important when filming, this is because different lighting can convey different meanings. For most business videos you want as much light as possible. So when you record you want to ensure you are in a well-lit room, ideally with natural light. It can...

After finding your ideal location it is important to understand the best angles and positioning of how you stand and look in front of the camera. Let’s begin by working out effective angles. You want to begin by positioning your camera or phone slightly above your...

Welcome to the first video in our You Film, We Edit series. Where we provide you with tips and tricks to produce your own videos using a smartphone. When preparing to film your video the first thing you need to consider is location. Location is important because...

Normally the preserve of larger companies Incognate has launched a You Film We Edit service to help more marketing professionals in the creation of engaging videos. Our service offers support from script to final output - find out more here Also look out for our video series...

Video animation, animated explainers and video is not new as such, but it does offer a dynamic and versatile medium that engages your website visitors and elevates your story to a new level. ...