A well-crafted LinkedIn post is essential for making a positive impression on your professional network and to grow your brand and demand. Our latest blog outlines key tips to help your post to achieve the engagement you need!...
Introduction Have you ever fallen victim to a captivating headline that promised remarkable content, only to be disappointed? Often termed as ‘Clickbait’ this practice uses sensational headlines to increase engagement. Although, it might by an effective short term strategy to boost statistics, it’s ultimately damaging...
Discover effective strategies for engaging with your B2B audience and building meaningful connections. Drive sales and strengthen relationships with your target audience....
While other elements such as your landing page bring in new prospects, it’s your email sequence where the relationship between your brand and your customer really begins.If your prospects have trusted you with their email address, which is not a decision that today’s savvy audience...
Social media is an effective way for B2B companies to connect with prospects, generate leads and accelerate the sales cycle. While LinkedIn is the obvious professional social network, many B2B companies are also seeing the benefits of engaging their customers on more visual platforms such...
In the age of social media, it’s important not to overlook the reach and power of email marketing. As a means to engage your audience and achieve a range of outcomes, an email marketing campaign is relatively easy, and its effectiveness is proven. Here are 5...
Ensure your B2B marketing resourcing supports your organisation to thrive during economic uncertainty As economic uncertainty driven by conflicts in Europe, price hikes, and supply chain uncertainty forces organisations to increase capital efficiency, B2B marketers are increasingly being asked to do more with less. We offer...
One of the mistakes that are often made when it comes to B2B marketing is making it too formal and assuming that the target audience is always roughly the same. While B2C marketing is often highly personalised, the same can't always be said for B2B...
Taking into account what we have discussed in the previous videos we are going to begin by showing you a few different set ups for filming the best video. Firstly, we will begin with smartphone set ups. We have placed ours on a phone tripod however...
In this issue,Incognate's MD, John Bancroft, looks at how companies can make better use of their content. Over the past five years, in particular, we have seen an explosion in the ways and means in which we can communicate and share information. Our approach is one...