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Engagement with salespeople has steadily dropped with most sales connections being made now far later in the buying process. So, getting yourself noticed through content marketing has never been more critical. A recent article from Forbes revealed that...

Video animation, animated explainers and video is not new as such, but it does offer a dynamic and versatile medium that engages your website visitors and elevates your story to a new level. ...

Search for ‘White Paper’ on the websites of Intel, IBM and Cisco and you are presented with thousands of results. Clearly these industry giants have a lot to say on a lot of topics and are working hard to present an image of thought-leadership. And...

Has this ever happened to you?You’re scouring the internet to help you solve a problem at work. Or maybe at home. Either way you find a white paper that addresses your exact problem. Wonderful. So you dutifully enter your name and email in the little...

You can’t afford to have a generic, mediocre or out of date message when you need to get the attention of decision makers suggests Helen Fox. Competition is fierce, but with the right proposition you will get far better returns on your sales and marketing...

In a climate where content abounds how do you make every word count? People still like stories. And that is why the humble case study should still figure as a valuable part of your sales and marketing battle kit. Is your content saying something fresh, relevant and...

In this issue,Incognate's MD, John Bancroft,  looks at how companies can make better use of their content. Over the past five years, in particular, we have seen an explosion in the ways and means in which we can communicate and share information. Our approach is one...

Email has officially overtaken direct mail as a marketing method to generate more sales, but how do you make sure you are getting it right? We at Incognate focus on what you need to do to get your email communications noticed. Subject Line - This is one...

The internet is growing exponentially, with thousands of websites, blogs and HTML pages created every single day. This means that it's getting more difficult to drive traffic to your website, but there are lots of things that you can do to change this. Get in touch...