REACH B2B Buyer Engagement Video Animation

Bring your brand to life with engaging, high-impact video content

Video is now the preferred way for B2B buyers to learn about products and services, with research showing that decision-makers are more likely to watch a short video than read multiple pages of text. In competitive sectors, especially technology, video can be the factor that moves a prospect from interest to purchase.

Our video animation services help you attract, engage, and educate potential customers by turning complex messaging into visually compelling, easy-to-digest content that builds trust and drives sales. Google increasingly prioritises video in search rankings, giving you an additional edge in visibility.

Let’s create video content your customers will remember

Find out how we deliver results

Why choose our video animation services

Engagement – grab and hold your audience’s attention with dynamic visuals

Clarity – simplify complex concepts with clear, creative storytelling

Versatility – use across websites, social media, presentations, and events

Impact – support lead generation, brand awareness, and conversion goals

Our Proven Process

Discovery session – define aims, audience, and distribution channels
Concept creation – develop ideas aligned to your brand and guidelines
Scriptwriting – concise, targeted scripts (100–150 words)
Voiceover selection – choose from professional artists
Storyboarding – visualise flow, design, and key messages
Animation and music – produce high-quality, on-brand animation with sound
Review and refinement – ensure it meets your objectives
Final delivery – HD Mp4 format (1920×1090), ready for all platforms

With more than 70% of B2B buyers watching a product or service video before purchasing, now is the time to make video a core part of your marketing strategy.

Turn complex ideas into compelling stories that win business

Video is now central to purchase decisions — research shows that between 87–95% of B2B buyers watch video content to inform or progress a purchase. In competitive markets, the ability to capture attention and communicate clearly in the shortest time possible can be the difference between winning and losing a sale.

Motion graphics excel here. They distil complex solutions into clear, visually compelling narratives that are easy to follow and hard to forget. Whether you’re explaining intricate technology, multi-stage processes, or abstract service benefits, animation combines imagery, data visualisation, and storytelling to make information digestible and engaging.

This combination not only speeds up understanding but also strengthens recall, enabling buyers to explain your value internally and advocate for your solution. The result is an ROI-rich format that drives engagement, accelerates decision-making, and positions your brand as both innovative and accessible.

Some of our favourite projects

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Ready to get started? Let’s create video content your customers won’t forget

Our Success stories

The people within Incognate share a common desire to help. They’re a friendly bunch of professionals from varied backgrounds, and they deliver varied services to us. But that thread of understanding, caring and wanting to work with Axians, wanting us to succeed, runs right through all the people that we engage with.
Andy Butcher: Public Sector Business Unit Manager , Axians UK
With Incognate, you don’t just get a marketing agency that will carry out a few pieces of design work, or a telemarketing campaign, you get people who are fully engaged who understand how we need to go to market.
Andy Butcher: Public Sector Business Unit Manager , Axians UK
Working with Incognate, we have somebody that we can turn to with years of experience and a broad range of people that can help us, whatever the requirement - whether it’s value proposition, design agency work, or putting together documents.
Andy Butcher: Public Sector Business Unit Manager, Axians Uk,
I can trust Incognate to deliver on a project within the timescales that we require, and I never have to worry - I have no sleepless nights.
Berni Maguire: Head of Marketing Axians UK
Incognate are an extension of our marketing team. Relationships have been built with all members of the team that are running the campaigns on a day-to-day basis. That is how pivotal Incognate are to the team.
Berni Maguire: Head of Marketing Axians UK
As most marketing people who work with me know, and I’m sure it’s the same for many MDs, if there’s one thing we care about, it’s leads. The proof in the pudding for me is: here is a conversation, with the right person, set up by Incognate.
Russell Crampin: Managing Director of Axians UK & Ireland
“We are now better known throughout the bank, have developed new relationships, and built our opportunity pipeline as a result.”
Kate Cordell Senior, Client Director, Expleo
“The drive and focus from the group was tangible, and the specific quantifiable metrics were proof that this was a results-driven team.”
Chris McQuade, UK Sales Director, Keylane.
“We needed to engage at CxO level, engage in discussions around the potential business risk and move away from technical IT discussions.”
Kevin Cunningham, VP of Sales and Marketing, SQS.
I was very impressed with Incognate’s highly experienced team and their ability to drive the creative process hard and to deliver results fast but to a very high standard.
Kieran Lees, Marketing Director , Lombard Risk Sales.