Content Treadmill
Brand, demand and the battle for sales relevance Marketers have never had more channels to push content through, but ask...
16 September, 2025
Hatstand is a global financial IT consultancy delivering projects, managed services and people. Incognate created editorial guidelines, content style guides, and a number of engaging case studies.
Hatstand had a large number of global clients, and consequently a large number of potential case studies. They approached Incognate to work with their marketing team to create some case study and editorial guidelines for use across the business.
Incognate created editorial guidelines and were engaged on a longer term project to work with the Hatstand business consultants to create a number of case studies. The briefing and creation process was streamlined to ensure that, despite high levels of technical information, the case studies offered the required balance for all audiences.
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