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sales and marketing integration Tag

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Kipling had six honest serving men - What, and Where and When; and Why and How and Who - how well do your words serve you? In this blog we look at Kipling’s man ‘Who’ to drive home the importance of identifying key contacts.  Who are you going to target?  Although we have...

14 April, 2020

A key area that companies constantly battle for integration is in their sales and marketing departments. Issues between these two departments can cause significant issues for your company from lost opportunities...

22 September, 2011