Kipling had six honest serving men – What, and Where and When; and Why and How and Who – how well do your words serve you? In this blog we look at Kipling’s man ‘Who’ to drive home the importance of identifying key contacts.
Who are you going to target?
Although we have more ways of communicating today, reaching people is difficult. Yet, getting the right message to the right person, in the right context at the right time will enable you to increase your sales.
Focus is absolutely critical for any marketing campaign. Identifying ‘Who’ you are going to target in a key market sector based on the value you can bring based on your experience or capability is essential. Better still if you can narrow the field down further by sub-sector or a establishing a particular solution to address a specific market need then this will make a significant difference.
An Incognate campaign focused on 28 accounts generated excellent ROI