The alternative is to “insource” an inside sales operation to include a blend of demand generation specialist who bring new methodologies and fresh insights to the table as well as costing less than setting up an internal team.

Of course, just as with an internal recruitment process, you need to carefully source and select a company who can meet your requirements, be cost effective and get you quicker ROI.

So, what to look for . . .
A good, external resource provides the freedom of scalability and flexibility, allowing you to focus your lead generation efforts where you need them most and at the right time. They will have the capacity to understand a complex proposition, the ability to create engaging messages, and the capability to identity highly qualified leads for your sales team. Ultimately, they will have a solid track record, but also an innovative approach that keeps pace with change.  

Choosing this option can either be temporary, to perhaps test a new product or solution, or test a new market.  Or it can become a more permanent resource that you can use as and when you need to and have the confidence you will always get the right results

Overall, opting for external resources give you a strategic advantage, optimised resources, and the ability to achieve sustainable growth.