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Marketing

In the current economic climate, which is extremely different to the past few years ago, B2B technology companies have recognised that unless you’re moving forward, you’re going backwards. So they have become powerhouses of innovation, developing new products and searching for tangential markets to expand...

According to the Aberdeen Group, best-in-class marketers are 67% more likely to use a marketing automation platform, and 87% of top-performing firms use marketing automation.  Why do they use it?   By using marketing automation, they contribute more to the sales pipeline leading to 57% of sales-accepted leads...

This morning I opened my inbox to be greeted by Cortana. Her daily brief reminded me that today was the day to source the statistics to finish this article. As for the rest of my day, as a tech marketer, automation is going to save...

I am fascinated by technology. After all I was engaged with it early on and could wield a mouse from the age of 3 quite successfully. I am now experiencing things in my lifetime that I first saw on Sci-Fi shows and in comics. I...

One of the mistakes that are often made when it comes to B2B marketing is making it too formal and assuming that the target audience is always roughly the same. While B2C marketing is often highly personalised, the same can't always be said for B2B...

Improving B2B sales productivity is key to achieving a solid ROI, more sales and ultimately business growth. Yet too often time is wasted on trying to reach senior C-suite decision-makers that may not be able to buy from you. Not only that, but today it...