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Marketing

Over the years I have spent hours in the latter weeks of the year carrying out sales and marketing planning. My head literally spinning with what ifs, numerous assumptions, and scientific-type equations based on the current year’s performance. All with the aim of working out...

When selling large, complex, and often high value IT products, services and solutions deals can take months to close, particularly when opportunities vary from £250,000 to over a £1 million and involve multiple decision makers. Often, our clients only need a handful of these types...

A number of people we have spoken to believe that the introduction of GDPR has made it almost impossible to use direct marketing as an element in your go to market strategy, but this is not the case if you stay on the right side...

With so many ways of attracting and engaging prospects today you might not consider telemarketing. And, you may have been doing okay with SEO, inbound marketing, email marketing, networking and events. Alternatively, you might have had a bad experience in the past or tried it...

When new business is won your account management team are on the case ready to grow the account.  Initially you might have great expectations of upselling and cross selling, but all too often these hopes fade as delivery and service demands consume your account team’s...

Lead Generation and Lead Nurturing are crucial components in any marketing strategy.  In fact, without a strong capability in both areas your business cannot survive in today’s fierce markets. Looking to generate more leads get in touch now to find out how we can help. The most...

Content marketing is an effective approach for drawing people to your website, but you then need to convert them to leads and close the loop. At some stage, you'll need to pick up the telephone to reach a decision maker, but this is getting increasingly...

In our last telemarketing post we discussed how to design a successful campaign from a somewhat strategic level. This post goes from the conceptual to the actual and you can download our business-development-checklist that outlines what you should have in place BEFORE you launch your telemarketing campaign. Here’s a brief...

Your enquiries and sales are down. You're not getting the traction you used to with your messages. It is probably time to check your focus! When was the last time you questioned your sales and marketing focus and checked your messaging? Companies often start by finding a...

All too often, companies will go through cycles of feast and famine, which can lead to other difficulties for your business. John Bancroft, MD of Incognate, looks at ways to smooth out these cycles.Running one-off, lead generation campaigns with focused propositions in specific market sectors will...