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Messaging

Time is precious. Once you have spent it you can never get it back, ask for a refund or spend that time again, and, neither can your prospects. With that in mind, we wanted to provide some tips and advice on how best to build credibility fast when you approach...

If you are finding that you need to overcome more barriers than ever to reach those all-elusive decision-makers, we trust that these tips will help you.    Today, to get your message heard, it is critical to find out more about the organisation and people you are targeting....

I don’t know about you, but 2020 was going to be the best year ever! The stars were all aligned, and things were going well. It felt right, a good feeling in the gut and we were set for a really great year. And then,...

There are in fact lots of things that need to be considered when you set out to make calls to generate new business, particularly if you are running a campaign. Do you know who you are targeting and what the proposition is? Have you got...

We are now at the end of the Kipling’s Men Series. The blogs so far have considered ‘who’ you want to target, ‘when’ is the best time to reach them and asked ‘why’ they should listen to you? In our crazy busy world, we have...

Agility in sales and marketing is essential, but the ability to pivot and change direction is even more important amid the COVID-19 crisis. Following the global hiatus and in a world that has simply ground to a halt, the pressure is at an all-time high...

Kipling had six honest serving men - What, and Where and When; and Why and How and who - how well do your words serve you? In this blog we look at Kipling’s man ‘why’ to establish the need to build credibility at various places...