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As the competition to get your emails read above others rages, how can you improve your email open rates and clicks? In our latest blog we identify 5 key things that will help you to increase your email engagement. ...

B2B marketing has always been about targeting senior decision-makers and convincing them to make purchases. However, with the rise of technology and the increasing complexity of decision-making processes, this has become a more difficult task. It's time for businesses to adopt a new approach to...

While other elements such as your landing page bring in new prospects, it’s your email sequence where the relationship between your brand and your customer really begins.If your prospects have trusted you with their email address, which is not a decision that today’s savvy audience...

LinkedIn: A B2B powerhouse With over 850 million users across 200 countries, Microsoft-owned LinkedIn is one of the largest social media platforms in the world, and the only one dedicated exclusively to professional networking.  Increasingly, B2B businesses are seeing the opportunity for growth that LinkedIn provides,...

Many B2B marketers are realising the potential of text marketing for communicating with customers, building relationships with decision makers, and communicating information that helps support buying decisions. We explore how the appetite for SMS marketing, once considered the realm of B2C, is now growing in the...

Today decision makers are either really easy to access by mobile or almost impossible to reach if you are going through more traditional channels such as email or the company switchboard. Yet, even if you can reach them your message needs to be highly on point...

In the age of social media, it’s important not to overlook the reach and power of email marketing. As a means to engage your audience and achieve a range of outcomes, an email marketing campaign is relatively easy, and its effectiveness is proven. Here are 5...

For most of us, the term ‘influencer’ conjures images of glossy socialites selling consumer goods on social media. But this strategy of using influential people in your market or company to promote your solutions is just as relevant. But what exactly is B2B influencer marketing,...

Ensure your B2B marketing resourcing supports your organisation to thrive during economic uncertainty As economic uncertainty driven by conflicts in Europe, price hikes, and supply chain uncertainty forces organisations to increase capital efficiency, B2B marketers are increasingly being asked to do more with less. We offer...

As the pressure increases on marketing departments to generate more qualified sales leads with less, there are a number of things you can do to check and improve your overall effectiveness. 1 Review your segmentation When was the last time you checked your market segments? Yet, over...