B2B buyers conduct a buying process that is now longer, increasingly independent, and more digital. Buyers are now engaging with salespeople later in their journey and understanding this changing behaviour is fundamental to a successful sales strategy. The ‘self-serve’ buyer We are now in the era...
Introduction Have you ever fallen victim to a captivating headline that promised remarkable content, only to be disappointed? Often termed as ‘Clickbait’ this practice uses sensational headlines to increase engagement. Although, it might by an effective short term strategy to boost statistics, it’s ultimately damaging...
Discover effective strategies for engaging with your B2B audience and building meaningful connections. Drive sales and strengthen relationships with your target audience....
B2B marketing has always been about targeting senior decision-makers and convincing them to make purchases. However, with the rise of technology and the increasing complexity of decision-making processes, this has become a more difficult task. It's time for businesses to adopt a new approach to...
As one of the very first touch points you have with your prospects, a landing page is an opportunity to demonstrate the value of your product or service and earn your prospect’s trust from day 1. According to Gartner Digital Markets research, 48% of visitors leave...
While other elements such as your landing page bring in new prospects, it’s your email sequence where the relationship between your brand and your customer really begins.If your prospects have trusted you with their email address, which is not a decision that today’s savvy audience...
LinkedIn: A B2B powerhouse With over 850 million users across 200 countries, Microsoft-owned LinkedIn is one of the largest social media platforms in the world, and the only one dedicated exclusively to professional networking. Increasingly, B2B businesses are seeing the opportunity for growth that LinkedIn provides,...
With B2B customers increasingly expecting seamless and effortless buying experiences, we explore the forces driving the change and consider what makes a good customer experience (CX). ...
Many B2B marketers are realising the potential of text marketing for communicating with customers, building relationships with decision makers, and communicating information that helps support buying decisions. We explore how the appetite for SMS marketing, once considered the realm of B2C, is now growing in the...
Social media is an effective way for B2B companies to connect with prospects, generate leads and accelerate the sales cycle. While LinkedIn is the obvious professional social network, many B2B companies are also seeing the benefits of engaging their customers on more visual platforms such...