Be Authentic – 3 Strategies to Boost Content Engagement Rates

Be Authentic – 3 Strategies to Boost Content Engagement Rates



Have you ever fallen victim to a captivating headline that promised remarkable content, only to be disappointed? Often termed as ‘Clickbait’ this practice uses sensational headlines to increase engagement. Although, it might by an effective short term strategy to boost statistics, it’s ultimately damaging credibility and the trust of your audience.

In this blog, we will explore three key tips to improve your content engagement rates, while staying authentic, and discuss the potential pitfalls of clickbait.

1. Be clear and objective


The first step towards building an engaged audience is to create clear and objective titles that accurately reflect the content of your articles. Instead of resorting to misleading titles, choose ones that provide an honest representation of what readers can expect. By doing this, you will attract the right audience and ensure that they find valuable information within your content. Misleading titles may generate initial clicks, but when readers discover the content does not align with their expectations, it leads to disappointment and erodes both engagement and their trust in your brand.

According to a study by BuzzSumo, articles with clear and descriptive headlines receive 25% more engagement on average than those with clickbait titles. By providing transparency and clarity, you foster a positive user experience and encourage readers to return for more.

2. Prioritise content quality


Engaging your audience goes beyond simply attracting clicks; it involves delivering high-quality content that is relevant and valuable. Focus on creating articles, blog posts, or any other form of content that genuinely benefits your audience. By offering useful insights, practical advice, or thought-provoking ideas, you establish yourself as a trusted source within your field. Quality content not only keeps readers engaged, but it also encourages them to share it with others, amplifying your reach and brand reputation.

A report by HubSpot reveals that companies that prioritize content marketing experience 6 times higher conversion rates compared to those that neglect it. Investing in quality content pays off in terms of increased engagement and brand recognition.

3. Be authentic


Authenticity is a crucial element in building a loyal and engaged audience. Instead of presenting yourself as something you’re not, be genuine and honest in your titles, tone and content. Establishing a relationship of trust with your audience is essential for long-term engagement. Share your unique perspective, experiences, and insights, and allow your brand’s personality to shine through your content. By being authentic, you create a genuine connection with your readers, fostering loyalty and encouraging them to actively participate and engage with your brand.

Research by Edelman reveals that 81% of consumers say that brand trust influences their buying decisions. Authenticity is the cornerstone of building trust, which leads to increased engagement and brand loyalty.



While clickbait may generate initial clicks, its long-term effects on brand credibility are detrimental. Instead, focus on clear and objective titles, prioritise content quality, and embrace authenticity to foster engagement and build trust with your audience. By employing these strategies, you can achieve sustainable growth and establish your brand as a reliable authority in your industry. Remember, authenticity and genuine connections are the keys to success in the digital landscape.

Incognate has been producing engaging content for decades and it’s an integral part of our Reach approach. Discover more

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