Reaching people by phone is getting increasingly difficult. In fact, it's taking around three times as many dial outs to reach key decision-makers in the UK as it did five years ago. Here we share some telemarketing tips, tactics and methods that you can use to...
Figures vary throughout different sectors, but a B2B marketing strategy often used is cold calling where it is generally accepted that 25 calls to potential clients, will lead to 12 favourable responses, with a further 5 developing in meetings to discuss your product or solution....
Are you starting to run out of new prospects? Do you have a marketing communications strategy? Maybe senior decision-makers are no longer responsive to your marketing message or marketing propositions that have previously been successful. Sometimes the competition comes in with new ideas and propositions and slowly...
A key area that companies constantly battle for integration is in their sales and marketing departments. Issues between these two departments can cause significant issues for your company from lost opportunities...
Whether you know it or not, your database of current and past clients is your best source of new clients and an excellent B2B marketing strategy. 'Prospecting' for a new client is time consuming and expensive, but if you could find a way to increase your...
With a recognised need for a more personal touch in B2B marketing and communications, we asked Emma Blewitt to look in to what companies need to do to stay ahead of the competition. Are you losing hope when it comes to direct marketing? Is your company...
It is becoming increasingly difficult to get the attention of senior decision-makers and buyers because of their busy schedules and heavy workloads. Key people in target companies are constantly bombarded with numerous approaches from emails, ezines, direct mail and telephone calls all vying for their attention...
It’s not just the government that’s guilty of losing sensitive data – a number of other organisations have transgressed recently. Here’s some advice to help you to stay on the right side of the law.Grow your sales revenue with a proven approach to generating leadsGovernment...
The telephone is an often under-appreciated and much maligned piece of office equipment. Have you stopped to consider how much business you conduct over the telephone? The following ten tips will help you improve your telephone presence and presentations.You are the 'Manager of First Impressions'...
What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act together over the past year, there are things you can do now to make your future...