12 Sep Create brand buzz with promotional gifts
Promotional gifts are the perfect partner for any advertising and marketing campaign. Effective campaigns involve a combination of elements that work well together to layer your brand awareness across a varied audience.
If you want to create a real buzz about your brand, add promotional gifts into the marketing mix: you’ll be amazed at the excitement they create! Whether you are launching a new brand, re-launching a revamped one or simply maintaining momentum, promotional gifts can add to your brand awareness and perk up your campaign in a number of ways:
- Fun! Everyone loves to have fun, and if your brand is associated with a happy day out or enjoyable holiday, it will excel your customers’ estimations. Beach balls, rackets and yo-yos personalised with your branding make ideal, fun promotional gifts.
- Thanks! Give a useful gift and your customer will be so grateful when it comes in handy just at the right moment: a pen by the phone to take down an urgent message; a torch to hand just when a power cut hits; an umbrella pulled from a handbag just as the heavens open. A brand that saves the day will be one that’s well remembered.
- The beat goes on! Promotional gifts like mugs, mouse mats and keyrings carry on being used every day for months and sometimes years – so your campaign beat goes on well after the ads have stopped.
- Take flight! See your brand awareness take off in all directions by handing out things like branded sweets or bottled water at exhibitions or community events. You’ll get far more ‘brand miles’ if your campaign includes freebie-giving.
About the Author: Sarah L Brown works for the leading promotional goods online distributor, Argon Promotions. She enjoys films, music and is always on the look out for new activities.
Article Source: http://EzineArticles.com/?expert=Sarah_L_Brown
Contact us now to find out how we can help you