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In this issue,Incognate's MD, John Bancroft,  looks at how companies can make better use of their content. Over the past five years, in particular, we have seen an explosion in the ways and means in which we can communicate and share information. Our approach is one...

If you are finding that you need to overcome more barriers than ever to reach those all-elusive decision-makers, we trust that these tips will help you.    Today, to get your message heard, it is critical to find out more about the organisation and people you are targeting....

Kipling had six honest serving men - What, and Where and When; and Why and How and who - how well do your words serve you? In this blog we look at Kipling’s man ‘why’ to establish the need to build credibility at various places...

Business-to-business marketing is different from marketing to consumers: you definitely need to consider when prospects are most likely to be more receptive to your message...

Kipling had six honest serving men - What, and Where and When; and Why and How and Who - how well do your words serve you? In this blog we look at Kipling’s man ‘Who’ to drive home the importance of identifying key contacts.  Who are you going to target?  Although we have...

Content marketing is an effective approach for drawing people to your website, but you then need to convert them to leads and close the loop. At some stage, you'll need to pick up the telephone to reach a decision maker, but this is getting increasingly...

Video animation, animated explainers and video is not new as such, but it does offer a dynamic and versatile medium that engages your website visitors and elevates your story to a new level. ...

In our last telemarketing post we discussed how to design a successful campaign from a somewhat strategic level. This post goes from the conceptual to the actual and you can download our business-development-checklist that outlines what you should have in place BEFORE you launch your telemarketing campaign. Here’s a brief...