We are now at the end of the Kipling’s Men Series. The blogs so far have considered ‘who’ you want to target, ‘when’ is the best time to reach them and asked ‘why’ they should listen to you? In our crazy busy world, we have...
When new business is won your account management team are on the case ready to grow the account. Initially you might have great expectations of upselling and cross selling, but all too often these hopes fade as delivery and service demands consume your account team’s...
Agility in sales and marketing is essential, but the ability to pivot and change direction is even more important amid the COVID-19 crisis. Following the global hiatus and in a world that has simply ground to a halt, the pressure is at an all-time high...
‘Millennials’ are probably the most analysed and talked about generation ever! A quick search of the internet uncovers an abundance of surveys, statistics, articles, blogs and opinion pieces. Yet, one thing that stood out for me as a marketer is the sheer number of millennials...
Lead Generation and Lead Nurturing are crucial components in any marketing strategy. In fact, without a strong capability in both areas your business cannot survive in today’s fierce markets. Looking to generate more leads get in touch now to find out how we can help. The most...
In a hyper competitive world, businesses need to reconsider how they are perceived in their markets. It has never been more important to stand out from the crowd. The landscape is everchanging and it is vital to keep up. What was effective event 12-24 months...
You can’t afford to have a generic, mediocre or out of date message when you need to get the attention of decision makers suggests Helen Fox. Competition is fierce, but with the right proposition you will get far better returns on your sales and marketing...