I’m Sean Carney. Over the past three months as a graduate intern at Incognate, I’ve had the opportunity to work across many different areas of the business. From delivery to reporting, I’ve gained valuable insight into how projects are shaped, executed and measured. I’ve also spent time with the marketing team, contributing...
Brand, demand and the battle for sales relevance Marketers have never had more channels to push content through, but ask most sales leaders and they’ll say the same thing - too much content misses the point! It’s often company-centric, designed to impress the board, but...
Brand, demand and the battle for sales relevance Marketers have never had more channels to push content through, but ask most sales leaders and they’ll say the same thing - too much content misses the point! It’s often company-centric, designed to impress the board, but...
The power of unified B2B messaging: Why consistency drives conversionB2B sales and marketing have undergone a radical shift. Buyer expectations are higher than ever, AI-powered tools have made it easier to compare solutions, and inbound marketing now plays a dominant role in lead generation. But...
Great B2B sales conversations don’t start with what you sell. They start with why the prospect should care. Here, we explore how asking why at different stages of the sales cycle uncovers deeper motivations, aligns solutions with real business priorities, and transforms lead generation efforts....
In today’s regulated digital landscape, the use of ‘legitimate interest’ in B2B marketing is under more scrutiny than ever. In this blog, we explore how the principle still applies in 2025, what the ICO expects from marketers, and why simply relying on it is no...
Great B2B sales conversations don’t start with what you sell - they start with why the prospect should care. Here, we explore how asking why at different stages of the sales cycle uncovers deeper motivations, aligns solutions with real business priorities, and transforms lead generation...
In the evolving landscape of B2B marketing, customer experience (CX) has emerged as a crucial differentiator. While the proliferation of digital channels has created more opportunities to engage with potential clients, it has also introduced new challenges. One of the most significant hurdles is ensuring...
In today’s competitive B2B landscape, reaching your audience through a single channel is no longer enough. Businesses need to create a presence across multiple platforms, ensuring consistent messaging and engaging with prospects through a variety of touchpoints. An omni-channel strategy can transform your marketing efforts,...
Why your B2B Messaging may need a makeover in 2025 When was the last time you reviewed your messaging? For most, this is not a frequent activity, but with constantly shifting and changing market forces it is critical that companies review that messaging on a regular...