Case studies Tag

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Kipling had six honest serving men - What, and Where and When; and Why and How and who - how well do your words serve you? In this blog we look at Kipling’s man ‘why’ to establish the need to build credibility at various places...

In a climate where content abounds how do you make every word count? People still like stories. And that is why the humble case study should still figure as a valuable part of your sales and marketing battle kit. Is your content saying something fresh, relevant and...