Here are just some of the best practices for B2B email marketing to help improve your engagement

1. Use a catchy and clear subject line that encourages them to open your email. Your subject line should be between 28 and 50 characters long, and it should convey, a pain, the main benefit or value proposition of your email. For example, “How to increase your sales productivity by 25%” or “The ultimate guide to B2B email marketing”.

2. Personalise your email content and keep it conversational. Use your recipient’s name, company name, industry, or other relevant details to make your email more relevant and engaging. Nowadays, it is better to write in a friendly and professional tone, and avoid jargon and technical terms.

3. Use between 50 and 125 words of text. Keep your email content concise and focused on the main message and goal of your email. Avoid unnecessary or irrelevant information that might distract or confuse your reader. Use bullet points, subheadings, and white space to make your email easy to scan and read.

4. Answer three key questions: What are you offering? How will it help the reader? What should they do next? Your email content should clearly answer these three questions to persuade your reader to take action.

5. Send out one to five emails per month. The frequency of your email campaigns depends on your audience, your goals, and your content. However, a general rule of thumb is to send out one to five emails per month to avoid spamming or annoying your target audience. You should also test and monitor your email open rates, click-through rates, and unsubscribe rates to find out the optimal email frequency for your audience.