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Normally the preserve of larger companies Incognate has launched a You Film We Edit service to help more marketing professionals in the creation of engaging videos. Our service offers support from script to final output - find out more here Also look out for our video series...

Over the years I have spent hours in the latter weeks of the year carrying out sales and marketing planning. My head literally spinning with what ifs, numerous assumptions, and scientific-type equations based on the current year’s performance. All with the aim of working out...

When selling large, complex, and often high value IT products, services and solutions deals can take months to close, particularly when opportunities vary from £250,000 to over a £1 million and involve multiple decision makers. Often, our clients only need a handful of these types...

With so many ways of attracting and engaging prospects today you might not consider telemarketing. And, you may have been doing okay with SEO, inbound marketing, email marketing, networking and events. Alternatively, you might have had a bad experience in the past or tried it...

I don’t know about you, but 2020 was going to be the best year ever! The stars were all aligned, and things were going well. It felt right, a good feeling in the gut and we were set for a really great year. And then,...

We are now at the end of the Kipling’s Men Series. The blogs so far have considered ‘who’ you want to target, ‘when’ is the best time to reach them and asked ‘why’ they should listen to you? In our crazy busy world, we have...

When new business is won your account management team are on the case ready to grow the account.  Initially you might have great expectations of upselling and cross selling, but all too often these hopes fade as delivery and service demands consume your account team’s...