Email has officially overtaken direct mail as a marketing method to generate more sales, but how do you make sure you are getting it right? We at Incognate focus on what you need to do to get your email communications noticed. Subject Line - This is one...
The internet is growing exponentially, with thousands of websites, blogs and HTML pages created every single day. This means that it's getting more difficult to drive traffic to your website, but there are lots of things that you can do to change this. Get in touch...
It’s frustrating when you can’t get airtime with senior decision-makers! You know that you have the right solution, it will solve their issues, or save them time or money, but you are finding it increasingly difficult to get your message heard. You find that you are...
Testing direct mail pieces is the best way to track your return on investment (ROI). Direct mail marketing may not be an exact science due to the constant evolution of consumer behaviours and preferences, but some of the guesswork can be taken out of the...
Whether you know it or not, your database of current and past clients is your best source of new clients and an excellent B2B marketing strategy. 'Prospecting' for a new client is time consuming and expensive, but if you could find a way to increase your...
With a recognised need for a more personal touch in B2B marketing and communications, we asked Emma Blewitt to look in to what companies need to do to stay ahead of the competition. Are you losing hope when it comes to direct marketing? Is your company...
It is becoming increasingly difficult to get the attention of senior decision-makers and buyers because of their busy schedules and heavy workloads. Key people in target companies are constantly bombarded with numerous approaches from emails, ezines, direct mail and telephone calls all vying for their attention...
As marketing budgets tighten and there is a need for marketing campaigns to deliver even higher returns on investment, John Bancroft looks at ways to maximise your marketing budget through content creation reuse.We know that the following ideas will enable you to do just that...
It’s not just the government that’s guilty of losing sensitive data – a number of other organisations have transgressed recently. Here’s some advice to help you to stay on the right side of the law.Grow your sales revenue with a proven approach to generating leadsGovernment...
Promotional gifts are the perfect partner for any advertising and marketing campaign. Effective campaigns involve a combination of elements that work well together to layer your brand awareness across a varied audience. If you want to create a real buzz about your brand, add promotional gifts...