Based in the UK’s Cambridge technology hub, Sepura is a trusted partner for Professional Mobile Radio public safety and commercial users around the world. The company has brought together radio infrastructure, terminals and data applications to create solutions that enable its customers in over 100 countries to address the demanding operational challenges that they face every day.
Incognate services provided:
'Incognate worked with Sepura to develop a series of short animations designed to highlight some powerful new product functionality. Working with us, they helped define the projects, develop the brand for animation and advise on the final product. The result was a highly engaging and distinctive series of videos which we have shared with partners and led directly to some excellent sales interactions.'
Sepura were going to a key exhibition and recognised that they needed something different to gain the attention of those attending and get more visibility than their competitors. They needed a way of drawing attention to their stand and quickly engaging the audience with material that conveyed an often complex message in a simple way, but interesting way.
Incognate produced a set of video animations that were played at an exhibition and were geared to draw people to the Sepura Exhibition stand. The time frame for building out the videos was very short. They had a great impact and Sepura’s event manager said that they really did attract people’s attention and encourage conversations. The videos were 2D animations of different Sepura solutions with no voice over or sound as this wouldn’t be required in the setting.