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Hatstand

Hatstand is a global financial IT consultancy delivering projects, managed services and people. Incognate created editorial guidelines, content style guides, and a number of engaging case studies.

 

Incognate services provided:

  • Creation of editorial guidelines
  • Content creation

Challenge

Hatstand had a large number of global clients, and consequently a large number of potential case studies.  They approached Incognate to work with their marketing team to create some case study and editorial guidelines for use across the business.  

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Solution

Incognate created editorial guidelines and were engaged on a longer term project to work with the Hatstand business consultants to create a number of case studies.  The briefing and creation process was streamlined to ensure that, despite high levels of technical information, the case studies offered the required balance for all audiences.


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