We have looked at Kipling’s men ‘who, when, where and why’ and how you can use them in a B2B marketing and communications context. In this latest blog we look at the ‘how’ you can get your message heard....
Your enquiries and sales are down. You're not getting the traction you used to with your messages. It is probably time to check your focus! When was the last time you questioned your sales and marketing focus and checked your messaging? Companies often start by finding a...
You can’t afford to have a generic, mediocre or out of date message when you need to get the attention of decision makers suggests Helen Fox. Competition is fierce, but with the right proposition you will get far better returns on your sales and marketing...