23 Jan What is the benefit of video animation?
Video animation is hitting its mark and will play an increasingly important part in B2B marketing this year.
Video animation, animated explainers and video is not new as such, but it does offer a dynamic and versatile medium that engages your website visitors and elevates your story to a new level. Animation works because it is visual, but it also evokes emotions that resonate with the viewer, sparking thoughts, questions and compelling action to find out more about your service, product or solution. It has been found that as many as 60% of visitors will watch a video if it is available, with short and snappy between 30 seconds and 2 minutes holding the most attention.
An opportunity to really sharpen your messaging
One of the key services Incognate provides for our clients is our messaging framework that through a facilitated workshop drives out engaging messages. Over time propositions can become bloated, distended and ultimately lose their clarity. Yet, we have found as we create video animation for our clients we have been able to sharpen the content to bring a really focussed message to the audience.
Bringing your ideas to life.
Animated video has unlimited potential bringing complex, technical or abstract value propositions to life. Typically, video animation or explainer videos are kept as brief as possible, but in that short time the viewer is engaged, and you can get your key message and across with a strong call to action. So, the only limits are your imagination!
And now for the science bit!
Animated video offers a great strategy to help set you apart from the competition on your social media. Why? 65% of people are visual learners and 90% of the information transmitted to our brain is visual. When it comes to online activity around one third of time is spent watching video and including video animation can increase landing page conversions by 80% on your website.
According to YouTube, users watch more than 3 million hours of video content per month. Animated videos are also easily consumed and quickly shared across all social media platforms; automatically increasing the number of viewers and the visibility of your brand. If you want people to emotionally connect with your content and driven to find out more, animated video is an investment worth making.
Find out how our team can help you to bring your story to life by driving the creative direction, story boarding through to final production of your video animation contact us now