Kipling had six honest serving men - What, and Where and When; and Why and How and who - how well do your words serve you? In this blog we look at Kipling’s man ‘why’ to establish the need to build credibility at various places...
Kipling’s Man ‘Where’ – Your content needs to drive people to a destination and take them on a journey that results in a specific thought or action....
Business-to-business marketing is different from marketing to consumers: you definitely need to consider when prospects are most likely to be more receptive to your message...
Kipling had six honest serving men - What, and Where and When; and Why and How and Who - how well do your words serve you? In this blog we look at Kipling’s man ‘Who’ to drive home the importance of identifying key contacts. Who are you going to target? Although we have...
‘Millennials’ are probably the most analysed and talked about generation ever! A quick search of the internet uncovers an abundance of surveys, statistics, articles, blogs and opinion pieces. Yet, one thing that stood out for me as a marketer is the sheer number of millennials...
In a hyper competitive world, businesses need to reconsider how they are perceived in their markets. It has never been more important to stand out from the crowd. The landscape is everchanging and it is vital to keep up. What was effective event 12-24 months...
A number of clients have asked us about current data protection laws, but also the new GDPR regulations and the impact they will have on business to business (B2B) email marketing....
It’s frustrating when you can’t get airtime with senior decision-makers! You know that you have the right solution, it will solve their issues, or save them time or money, but you are finding it increasingly difficult to get your message heard. You find that you are...
Testing direct mail pieces is the best way to track your return on investment (ROI). Direct mail marketing may not be an exact science due to the constant evolution of consumer behaviours and preferences, but some of the guesswork can be taken out of the...