Newsletters are as personal as the individual writing them, and no two should be alike. However, if your newsletter follows a simple format or guideline, the reader will always know where to find expected items in it.Subject Line - This should be a captivating introduction...
What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act together over the past year, there are things you can do now to make your future...
Figures released by the Office of National Statistics (ONS) have established that over 12.5 million people, more than 61% of the population, now have access to the internet. You may already recognise the importance of having a web presence, and will probably spend much time,...
This week I am working with a client who is drowning in success. He has been working on his business for two years, following four years' work in his business. His sales are taking off and his team is rushed off its feet, stressed and heading...
For those who are used to cold calling and the cut and thrust of selling in the private sector, selling to government has often been seen as a difficult affair of following and filling in the paper chain only to lose out in the end.Earlier...
Here’s an easy and affordable direct mail marketing tactic to help you capture leads online: First - create an informational product your key prospects would find interesting and helpful. 'White paper' is the current buzzword, but it’s not important how you refer to the document, so...
We have put together a quick check list of things to think about when you are starting a cold calling session:Do make sure that you regularly carry out a Telephone Preference Service check on your data;Do ensure you have a very clear market focus and...
This is the second part of Gerrick’s article on effective email marketing.Using multiple disciplines gets results contact us now to find out how.Use compelling heading, and subheadingsBreak up large bodies of text with compelling subheadings to hold the interest of your readers.Most people will first...
Email marketing is directing your messages to targeted addresses. These addresses are either rented or gathered from your opt-in list. Don’t worry: this is not spamming. The people whom you send messages to want your information.Find out what email marketing services Incognate providesAn effective email...
“2005 is the year when e-Government theory is anticipated to become e-Government reality”, says John Bancroft, Chair of the Intellect Marketing Group and Managing Director of Incognate. He adds, “Citizens will be able to access a variety of public services electronically from fully integrated government...