When new business is won your account management team are on the case ready to grow the account. Initially you might have great expectations of upselling and cross selling, but all too often these hopes fade as delivery and service demands consume your account team’s...
We have looked at Kipling’s men ‘who, when, where and why’ and how you can use them in a B2B marketing and communications context. In this latest blog we look at the ‘how’ you can get your message heard....
Agility in sales and marketing is essential, but the ability to pivot and change direction is even more important amid the COVID-19 crisis. Following the global hiatus and in a world that has simply ground to a halt, the pressure is at an all-time high...
Kipling had six honest serving men - What, and Where and When; and Why and How and who - how well do your words serve you? In this blog we look at Kipling’s man ‘why’ to establish the need to build credibility at various places...
Kipling’s Man ‘Where’ – Your content needs to drive people to a destination and take them on a journey that results in a specific thought or action....
Business-to-business marketing is different from marketing to consumers: you definitely need to consider when prospects are most likely to be more receptive to your message...
Kipling had six honest serving men - What, and Where and When; and Why and How and Who - how well do your words serve you? In this blog we look at Kipling’s man ‘Who’ to drive home the importance of identifying key contacts. Who are you going to target? Although we have...
‘Millennials’ are probably the most analysed and talked about generation ever! A quick search of the internet uncovers an abundance of surveys, statistics, articles, blogs and opinion pieces. Yet, one thing that stood out for me as a marketer is the sheer number of millennials...
Lead Generation and Lead Nurturing are crucial components in any marketing strategy. In fact, without a strong capability in both areas your business cannot survive in today’s fierce markets. Looking to generate more leads get in touch now to find out how we can help. The most...
Content marketing is an effective approach for drawing people to your website, but you then need to convert them to leads and close the loop. At some stage, you'll need to pick up the telephone to reach a decision maker, but this is getting increasingly...