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FlavorActiV

FlavorActiV is the world’s largest provider of beer flavour training services and products. They have customers in more than 170 countries and are dedicated to helping breweries to continuously improve their products and processes through leading-edge flavour quality management systems.

 

Incognate services provided:

 

  • Content creation
  • Email services

 

'Having outsourced our email marketing campaigns to Incognate, I am impressed with their commitment to quality, attention to detail, professionalism, customer service, enthusiasm and extra effort they put into our campaigns to make them successful. We would not hesitate to recommend Incognate to others looking for business to business marketing campaigns.'

Dale Smith, Marketing & Communications Manager, FlavorActiV
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Challenge

Although dominating their market place the company recognised the importance of maintaining regular contact with their customers and prospects around the world. FlavorActiV had tried to implement email marketing previously but it hadn’t gained traction and they had issues with the supplier, but also in sending emails out in 8 different languages. 

Solution

Incognate were engaged to deliver email marketing services and we regularly sent email communications in 8 different languages. 


The different languages meant that an attention to detail and a seamless process were critical. We had to ensure that the content created also translated into the different target languages. All of the emails were personalised for each Taster Management Adviser and sent out to the contacts in their local language.


The results speak for themselves and the company saw an significant uplift in sales by a great improvement in email engagement and a massive 70% open rate on all emails sent. 

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