Evalueserve is a global specialist in knowledge processes. They provide business and technology research, data analytics and investment research services to companies worldwide. Evalueserve uses its proven methodologies and technologies to analyse, improve, and execute information-laden work streams.
Evalueserve approached Incognate to get help in the creation of some innovative sales fact sheets, which were in the format of an A4 double-sided place mat. In order to identify exactly what was required, a messaging workshop was carried out to define the propositions and targets for a series of sales place mats/fact sheets.
Once this was agreed, Incognate provided creative services to deliver 6 of the place mats including copy, design and infographics focused on specific messaging for Procurement, CXO Linx, Design Services, Key Account Planning, Sales Enablement and MI and Strategic solutions.
We also created a Fact Sheet Style Guide that informed the copy and design to get the right balance and also with strong call to actions. Further output included key messaging provided in PowerPoint and adapted for use in email communications that was geared to grab the attention of key decision makers.
These innovative pieces of collateral were used by Evalueserve to enable sales teams to quickly get to the heart of a prospects challenge. They were tailored to be infographically driven and:
Finally they will keep on selling long after you have left the building.
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