Keylane|LeanApps provides a SaaS-based insurance solution to the life, pensions and annuities market. Incognate delivered the full range of our services to deliver messaging, marketing and content services.

Project details

Keylane|LeanApps, a market leader in the field of standardised administration software for life and pension companies, is Headquartered in Naarden (The Netherlands). The company has over 100 employees in locations around the world including Hyderabad and London and currently manages over 5.5 million policies, but now has a growing base of UK clients.

Identifying an opportunity for growth in the UK, LeanApps directors contacted Incognate to find out how we could help them to engage with the UK Insurance Market.  Incognate provided a consistent approach to raising the LeanApps profile in the UK through distributed media releases, generating meetings and new business opportunities with an integrated marketing campaign.




  • Messaging and proposition development
  • Integrated marketing
  • email marketing
  • telemarketing
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