Keylane|LeanApps, a market leader in the field of standardised administration software for life and pension companies, is Headquartered in Naarden (The Netherlands). The company has over 100 employees in locations around the world including Hyderabad and London and currently manages over 5.5 million policies, but now has a growing base of UK clients.


Incognate services provided:

  • Messaging and proposition development
  • Integrated marketing
  • Email marketing
  • Telemarketing


LeanApps was an early provider of SaaS-based insurance solutions to the life, pensions and annuities market. They were strong and well known in the Nordic region, but unknown in the UK. LeanApps directors contacted Incognate to find out how we could help them to engage with the UK insurance market and to identify the extent of the opportunities and whether the timing for launching their solution was right.

Effective B2B lead generation strategies


Incognate carried out messaging workshops to create a messaging framework and supporting content. Our campaign was designed to identify if there was an opportunity for growth in the UK. We provided a consistent  and proactive outbound approach to raise LeanApps profile in the UK through distributed media releases, generating meetings and new business opportunities through an integrated marketing campaign.

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