Established in Germany, IGEL is a leading provider of thin client devices. The company has a enviable customer list that boasts many of the largest and most respected companies in the world including Daimler, Akzo Nobel, United Rentals and Scania to name but a few.
The company had an old brochure website and needed to create a new online presence. Incognate played an active part in implementing a content management solution and creating fresh content.
IGEL’s new Global Marketing Director also recognised the need to completely update the company’s website content and also produce case studies and build out a number of fact sheets to support a new product launch. The company had an inhouse design specialist, but needed an IT copywriter to create all of the copy.
Incognate created content for the website, data sheets, press release and other sales and marketing collateral. We also contributed to the website development, usability and design as well as providing professionally creating online content for the IGEL website. As part of an ongoing contract Incognate continued to provide professional copywriting services for datasheets, a newsletter, survey and more case studies.