Project details

Keylane|Quinity is a Dutch Market leader in policy and claims management software providing solutions to a large number of non-life insurance companies in Europe.  Their integrated solutions provide an optimum, forward-looking solution for the industry.

Keylane|Quinity engaged Incognate to investigate opportunities in the UK non-life insurance market and to launch them into the UK market. We were able to create a new business development programme to raise the company profile and identify potential new clients.

Delivering a range of integrated marketing and communication elements and the creation of UK focused collateral and media, as well as a telemarketing and email campaigns, Incognate helped Keylane|Quinity to raise their UK profile and identify numerous sales leads.

The initial lead generation and nurturing programme has been followed by a more extended marketing programme to include creation of white papers, brochures and an RFI template.

“I knew we had made the right choice in using Incognate during our first feedback meeting. The drive and focus from the group was tangible, and the specific quantifiable metrics were proof that this was a results-driven team.   Their telemarketing campaign resulted in meetings and calls with companies who had never heard of us before.  Quite frankly, Incognate got results.”

Chris McQuade, UK Sales Director, Keylane|Quinity.

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