Keylane|Quinity is a Dutch Market leader in policy and claims management software providing solutions to a large number of non-life insurance companies in Europe. Their integrated solutions provide an optimum, forward-looking solution for the industry.
Incognate services provided:
Keylane|Quinity engaged Incognate to investigate opportunities in the UK non-life insurance market and to launch them into the UK market. We were able to create a new business development programme to raise the company profile and identify potential new clients.
Incognate delivered a range of integrated marketing and communication elements, including the creation of UK focused collateral and media releases, as well as lead generation and email campaigns, Incognate helped Keylane|Quinity to raise their UK profile and identify numerous sales leads.
The initial lead generation and nurturing programme were followed by a more extended marketing programme to include creation of white papers, brochures and an RFI template.
B2B buyers conduct a buying process that is now longer, increasingly independent, and more digital. Buyers are now engag...06 July, 2023