Sapiens DECISION is changing the way business makes decisions. Incognate helped to create powerful messaging using engaging sales collateral to improvement sales engagement.
Sapiens DECISION needed to refine their message which was complex, technical but needed to be adapted to focus more on the business outcomes and benefits. They also needed to build a strong pipeline in the financial services market.
The team from Incognate were engaged to help the company to adapt and refine its messaging to make it clear and simple. We initially carried out some messaging workshops that boiled down the essence of the message and based on this message we were able to create a clear proposition.
We created and deployed targeted messages through a number of different channels including email marketing, telemarketing, blog content, website landing pages, media and social media. This ensured a consistent and coherent message was effectively delivered and amplified.
Incognate provided a range of design and copywriting services to the company to generate eye catching presentations, exhibition stand and sales crib cards that enabled their sales people to quickly walk people through their propositions.