Why an omni-channel strategy in B2B marketing delivers results
In today’s competitive B2B landscape, reaching your audience through a single channel is no longer enough. Businesses ne...
14 November, 2024
Lightcast is a global leader in labour market analytics, providing critical insights into jobs and skills to help their clients conduct smart and strategic workforce planning.
Established in many markets globally, Lightcast were keen to understand and open up new markets in the UK and Europe, specifically in HR and Enterprise. For this, they turned to Incognate to provide them with realistic opportunities to sell.
“We brought in Incognate because we knew they’d bring in realistic opportunities to sell. They just instantly and seamlessly integrated into our sales function”
Through careful planning of target personas and refined messaging, we conducted cold outreach for Lightcast through LinkedIn and email, achieving results consistently above the national average. With a focus on reaching the right people at the right time, this first highly successful outreach resulted in Lightcast securing six meetings, all within weeks of them first approaching Incognate.
In today’s competitive B2B landscape, reaching your audience through a single channel is no longer enough. Businesses ne...
14 November, 2024
Why your B2B Messaging may need a makeover in 2025 When was the last time you reviewed your messaging? For most, this i...
01 November, 2024
All too often, outbound B2B demand generation campaigns fall short of their goals. But why is this the case? Read the fi...
30 October, 2024
In today's data-driven landscape, everything is quantified – from exam results and peer comparisons to the car you drive...
30 August, 2024