SQS helps organisations to deliver operational change consistently, confidently and more cost effectively. Incognate delivers a full range of marketing services that support ongoing sales lead generation.


Incognate Services Provided:


  • Value proposition creation and testing
  • Content creation and redesign of the website
  • Market testing to open up new opportunities
  • Demand generation campaigns

Attention-grabbing messages for SQS

“To target senior decision makers across multiple markets we recognised the need to create new, more compelling and focused messaging. Incognate’s Messaging Framework and the workshops they ran enabled us to draw out the right messages from key people in our business. It allowed us to really explore our prospects needs, issues and how to create stronger positioning to get our message heard. Incognate’s Messaging Framework really helps to get to the heart of the message that helps to gain more traction and attention.”


As the propositions and messages changed and were updated SQS recognised the need to update their website content, but also wanted to refresh the design. Incognate provided copy writing and design skills to refresh the website, developing user personas, an online design style guide and bespoke illustrations to enhance the new look of the website.

A range of other projects have followed including designing presentations, writing case studies and supporting large bids with proposal management, copywriting and bid writing skills.

“Some of the team were sceptical going in – especially as we’d outsourced before with varying results. Once we saw the process in action, became more comfortable using the tools and, of course, landed new clients everyone came on board.

I think it worked so well because culturally we’re a good fit – we worked alongside each other and, because Incognate were so open with their tools and techniques, we have seen a major step change in the quality of our CXO engagements.”

Project Details

SQS helps organisations to deliver operational change consistently, confidently and more cost effectively. Our absolute focus and autonomy in quality assurance, combined with a global reach but local knowledge and engagement, enables us to provide tailored solutions for every customer.



SQS has engaged Incognate to drive several different marketing activities to support their internal sales and marketing operation and ultimately to generate new business.

Messaging Frameworks

The company recognised the need to update its marketing propositions that typically targeted the IT Contacts in accounts. The Incognate Team has delivered several ‘Messaging Framework’ workshops with key people in SQS to establish propositions both at a corporate level and across numerous industry sectors.


“We needed to engage at CxO level and engage in discussions around the potential business risk and move away from technical IT discussions.” Kevin Cunningham, SQS’s VP of sales and marketing.

Incognate has also successfully carried out integrated marketing campaigns that have generated a strong return on investment for the company.

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