Has this ever happened to you?You’re scouring the internet to help you solve a problem at work. Or maybe at home. Either way you find a white paper that addresses your exact problem. Wonderful. So you dutifully enter your name and email in the little...
You can’t afford to have a generic, mediocre or out of date message when you need to get the attention of decision makers suggests Helen Fox. Competition is fierce, but with the right proposition you will get far better returns on your sales and marketing...
In a climate where content abounds how do you make every word count? People still like stories. And that is why the humble case study should still figure as a valuable part of your sales and marketing battle kit. Is your content saying something fresh, relevant and...
Email has officially overtaken direct mail as a marketing method to generate more sales, but how do you make sure you are getting it right? We at Incognate focus on what you need to do to get your email communications noticed. Subject Line - This is one...
The internet is growing exponentially, with thousands of websites, blogs and HTML pages created every single day. This means that it's getting more difficult to drive traffic to your website, but there are lots of things that you can do to change this. Get in touch...
As marketing budgets tighten and there is a need for marketing campaigns to deliver even higher returns on investment, John Bancroft looks at ways to maximise your marketing budget through content creation reuse.We know that the following ideas will enable you to do just that...
Promotional gifts are the perfect partner for any advertising and marketing campaign. Effective campaigns involve a combination of elements that work well together to layer your brand awareness across a varied audience. If you want to create a real buzz about your brand, add promotional gifts...
Newsletters are as personal as the individual writing them, and no two should be alike. However, if your newsletter follows a simple format or guideline, the reader will always know where to find expected items in it.Subject Line - This should be a captivating introduction...
Figures released by the Office of National Statistics (ONS) have established that over 12.5 million people, more than 61% of the population, now have access to the internet. You may already recognise the importance of having a web presence, and will probably spend much time,...
Here’s an easy and affordable direct mail marketing tactic to help you capture leads online: First - create an informational product your key prospects would find interesting and helpful. 'White paper' is the current buzzword, but it’s not important how you refer to the document, so...