JMR Software is a leading provider of IT solutions, services and resources targeting the financial services sector. The company is highly competent in the use of best practice tools, leading methodologies and frameworks; as well as bespoke JMR solutions that deliver comprehensive and tailored technology results to suit their clients’ business needs.
The company based in Johannesburg, South Africa had partnerships with other companies in the UK, but wanted to take a more direct route to market for their flagship solution BITSHIFT.
JMR engaged with Incognate to act as their UK Marketing Operation providing integrated marketing and media services to help launch BITSHIFT in the UK.
Incognate initially carried out a full assessment to better understand the company’s marketing requirements. The existing website was outdated and focussed on the local South African market.
Incognate rewrote, redesigned and re-launched the website to include new messaging and solutions aiming at a more international market.
We also successfully launched BITSHIFT into the UK market identifying new opportunities in the insurance sector and new partners.
In order to build the brand and demand Incognate provided a wide range of integrated marketing activities that included email, lead generation and nurturing campaigns. We also produced sales and marketing collateral, including standard and dynamic presentations and exhibition stands.
We continue to support JMR in all marketing activities providing ongoing online content, blogs to keep the company front of mind and continue to generate sales leads and raise the company’s profile in the UK financial services sector.
Incognate have supported JMR in their UK expansion and launching new solutions into the financial services market. The company has provided a wide range of services from marketing strategy to ongoing outreach.