Legal & General Group

Legal & General Group is a leading financial services company providing insurance cover for clients in the UK and abroad. Working with banks and Independent Financial Advisers(IFAs) the company is well known and respected.


Incognate services provided:


  • Content creation
  • Creative design
  • Email Marketing
  • Messaging development
  • Market testing

“In very tight timescales Incognate produced an email marketing campaign using our email marketing services to deliver a successful solution with excellent results.

Incognate also provided a campaign on business protection and achieved exceptional results with a 30% open rate across 3 emails and increased business on business protection.

Integrated marketing services for B2B


In an increasingly competitive landscape maintaining strong positive communication with any given channel was critical and email is an area Legal and General identified the need to develop create engaging email campaigns but didn’t have the expertise in house. They therefore approached Incognate for help creating and running these fresh Email campaigns help. Legal and General had the right ideas when it came to email campaigns but needed help drawing the content out of those ideas and developing a strategy 


Email marketing campaign achieves 30% open rate and gets the results.

Legal and general therefore approached Incognate for help in the creation of and ultimately running the email campaigns.

With an initial campaign designed to reach over 32,000 IFAs to support the launch of their new adviser website OLP Connect.

The results from the campaign have been very strong, particularly given the pressure on time and the tough requirements we placed on Incognate. Most people would agree you need real response ability from your trusted agencies. I think it would be fair to say that Incognate proved they have a deal of that and we are now discussing working with them much more regularly.”

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