20 Apr Is 7 touches enough in B2B marketing today?
The digital marketing landscape has changed beyond recognition. Is it time for your B2B marketing strategy to do the same? Find out at Incognate today!...
The digital marketing landscape has changed beyond recognition. Is it time for your B2B marketing strategy to do the same? Find out at Incognate today!...
Taking into account what we have discussed in the previous videos we are going to begin by showing you a few different set ups for filming the best video. Firstly, we will begin with smartphone set ups. We have placed ours on a phone tripod however...
In this issue,Incognate's MD, John Bancroft, looks at how companies can make better use of their content. Over the past five years, in particular, we have seen an explosion in the ways and means in which we can communicate and share information. Our approach is one...
It is important to have a location that has minimal background noise and doesn’t cause an echo. The best method to test how your audio will sound in a room is simply to record a 30 second audio of the noise in the room you...
Looking back over the past year, and like many others I have spoken to since, I had a slow welling up of optimism as 2019 came to an end and we launched in to 2020. We had a solid business strategy and plans for exceptional growth!...
Engagement with salespeople has steadily dropped with most sales connections being made now far later in the buying process. So, getting yourself noticed through content marketing has never been more critical. A recent article from Forbes revealed that...
Lighting is extremely important when filming, this is because different lighting can convey different meanings. For most business videos you want as much light as possible. So when you record you want to ensure you are in a well-lit room, ideally with natural light. It can...
After finding your ideal location it is important to understand the best angles and positioning of how you stand and look in front of the camera. Let’s begin by working out effective angles. You want to begin by positioning your camera or phone slightly above your...
Time is precious. Once you have spent it you can never get it back, ask for a refund or spend that time again, and, neither can your prospects. With that in mind, we wanted to provide some tips and advice on how best to build credibility fast when you approach...
Welcome to the first video in our You Film, We Edit series. Where we provide you with tips and tricks to produce your own videos using a smartphone. When preparing to film your video the first thing you need to consider is location. Location is important because...