Expleo is a global provider of end-to-end, integrated engineering, quality services and management consulting for digital transformation. They work with businesses to harness relentless technological change and successfully driving new innovations that deliver a competitive advantage and improve the everyday lives of people around the globe.
Incognate services provided:
Expleo needed to create a consistent flow of sales quality leads across multiple sectors, but didn’t have an inside sales team. They also recognised the opportunities of exploring and expanding existing major accounts. They were developing a strong brand profile, increasing their media presence, carrying out inbound and content marketing campaigns, but needed support in closing the loop on marketing activity.
Incognate supported all business units to generate a steady flow of sales ready leads. We also worked on existing client accounts to accelerate growth by reaching out to other business units and creating opportunities with new senior contacts. In one account we managed to connect and engage with senior executives and identifying opportunities in several other business entities.
Ultimately, new business sales leads are the life blood of any company. Initially working with SQS Incognate provided ongoing integrated marketing services to Expleo. We regularly ran both new business development campaigns into different sectors of the market as well as target key accounts that helps to generate a consistent flow of leads.