For most of us, the term ‘influencer’ conjures images of glossy socialites selling consumer goods on social media. But this strategy of using influential people in your market or company to promote your solutions is just as relevant. But what exactly is B2B influencer marketing,...
Ensure your B2B marketing resourcing supports your organisation to thrive during economic uncertainty As economic uncertainty driven by conflicts in Europe, price hikes, and supply chain uncertainty forces organisations to increase capital efficiency, B2B marketers are increasingly being asked to do more with less. We offer...
As the pressure increases on marketing departments to generate more qualified sales leads with less, there are a number of things you can do to check and improve your overall effectiveness. 1 Review your segmentation When was the last time you checked your market segments? Yet, over...
In the current economic climate, which is extremely different to the past few years, B2B technology companies have recognised that unless you’re moving forward, you’re going backwards. So they have become powerhouses of innovation, developing new products and searching for tangential markets to expand into...
According to the Aberdeen Group, best-in-class marketers are 67% more likely to use a marketing automation platform, and 87% of top-performing firms use marketing automation. Why do they use it? By using marketing automation, they contribute more to the sales pipeline leading to 57% of sales-accepted leads...
Ready to reshape your marketing strategy? Part three: Knowing today’s B2B buyer The B2B buying world has changed, and we’re not just talking about the pandemic. Over the course of two previous blogs, we have expressed how tech B2B marketing strategies have changed along with it,...
Change. It’s always been apace in the tech industry. Yet in recent times, it seems that change has accelerated at an unprecedented rate. In response, your marketing strategy should be in a state of flux. John Bancroft, our Managing Director, wrote recently about the challenges and...
This morning I opened my inbox to be greeted by Cortana. Her daily brief reminded me that today was the day to source the statistics to finish this article. As for the rest of my day, as a tech marketer, automation is going to save...
Like the vast majority of industries, the tech sector has been rocked by challenge after challenge over the course of the pandemic, but while a number of firms may have floundered, a select few have flourished. What is it that some know, that others don’t? John...
It’s 9am, the year is 1898. Elias St. Elmo Lewis, advertising magnate, arrives at work, removes his top hat and places his cane in the umbrella stand. That day, he put the finishing touches to a model that would go on to define marketing campaigns...